Designfit
Human, collaborative, conscious.
When designfit approached us as one of Dubai’s leading interior design, construction, and fit-out providers, they were ready to take the mark they’d made across the GCC into the KSA region and beyond, where only brands with international-level sophistication and credibility thrive. For Glen and his team, the challenge was closing the gap between a respected track record and a brand identity that didn’t yet reflect their strong reputation. Together, we set out to create an identity that would inspire confidence at home and resonate across borders.
Breaking into the KSA market demanded a brand that could stand shoulder-to-shoulder with global competitors. In a landscape where many firms compete for attention, differentiation was essential to secure the larger, high-profile projects promised by this new region. The new look and feel needed to better capture the quality of their sustainable solutions and clearly bring together their status and brand expression into one cohesive brand system.
With strong collaboration across teams via stakeholder interviews, workshops and creative explorations, we began by modernising the first brand touchpoint: the designfit logo, merging the letters D and F into a cohesive form with leaf-shaped elements to signal the environmentally conscious approach that underpins their existing reputation. Next, we revitalised their digital presence with a sleek mobile-first website and a refreshed narrative, prioritising UX and implementing SEO tactics from our in-depth competitor gap analysis to position sustainability and sophistication as the key brand differentiators for the KSA market.
The rebrand gave designfit an identity that reflects both the quality of their work and their ambitions for growth. New guidelines created stronger alignment across teams, while the website began climbing search rankings through a focused SEO strategy that brought swift increases in traffic and enquiries. For Glen and his team, the difference was immediate. The new brand toolkit equipped them with the trust-building collateral required for KSA pitches. Their refreshed identity feels strong at home in Dubai, but just as credible in new markets where competition is fierce. By resolving the disconnect between reputation and expression, we were able to give designfit an uplifted brand that’s built to carry them into new markets, where they’ll continue to shape spaces and inspire trust.
