OSCA
Safe, trusted, gentle & secure.
Produced by Ex2Medical, OSCA is a specialised obstetric suction cup device used to help safely deliver babies while minimising the need for invasive procedures. Studio East was brought on board to craft a brand identity that would resonate with healthcare professionals, inspire trust and set OSCA apart in their highly competitive market.
OSCA needed a fresh brand identity that would radiate warmth, precision and professionalism. Our team had to strike a careful balance, reflecting the recognisable visual language of the healthcare market while pushing for innovation in design. We needed to help OSCA stand out in their industry without being too loud. At the same time, their identity needed to provide reassurance for hospitals and procurement teams, giving them stronger footing in conversations where quality and credibility are paramount.
We embraced a soothing natural palette of pastel hues, blues, aquas and delicate peach pinks, evoking the essence of water and touch. Meanwhile, the gradient creates a sunrise effect—a subtle nod to new beginnings. OSCA’s new ‘O’ logo features octopus suction pads, referencing the product function. We took a clean, bright approach to photography, incorporating creative angles to add dynamism. Finally, OSCA’s refreshed typography combines soft curves with angular touches to embody the combined values of compassion and precision. Together, these choices shaped a distinctive identity, designed not only to resonate with healthcare professionals but also to inspire confidence among investors and potential partners whose backing will support OSCA’s growth.
OSCA’s new identity is bold yet understated, giving it a distinctive presence in the medical space. Their comprehensive brand kit is already empowering their team to build and maintain consistency across platforms, enhancing trust and recognition among healthcare professionals and patients alike. Initial feedback highlighted increased brand engagement and interest, setting the stage for future growth with a refreshed identity that positions OSCA for international visibility and ensures the brand is ready to compete well beyond its immediate market.
