Sovren
The future of business is in the cloud
Written by
Lucy Grogan
|
Updated
Web redesign brings big-brand energy to a cloud challenger
Sovren is a federated cloud services provider helping businesses take back control of their infrastructure without losing all the benefits of cloud-smart operations. For this fast-moving team with a unique proposition, a more impactful digital presence was essential to tell their story effectively and carve out space in a noisy market headed up by conglomerates.
The challenge
Sovren needed a complete website redesign to move on from an existing one-pager and better reflect the depth of their capabilities. They’d sharpened their value proposition and were ready to raise their profile to speak more directly to prospective clients and trusted partners. At the heart of this brief was a clear brand repositioning, one that could speak to their challenger status and communicate complex services clearly while cutting through an often jargon-heavy space.
The solution
We tackled this as a cloud services web design brief with a full-scale B2B website design and build. Alongside the creation of new web content that gave more airtime to Sovren’s innovative solutions, we redefined their voice with a confident, approachable tone, bridging the gap between technical know-how and partner-first storytelling, and setting the foundation for consistent communication across every channel. Visually, we needed to refresh their identity with a look and feel rooted in best-practice branding for technology companies, using block colour and clean, minimalistic layouts to ensure a strong first impression and position Sovren as a trustworthy market player.
The results
The rebrand and subsequent website rebuild gave Sovren the right digital foundations to grow from an under-the-radar disruptor to a more prominent brand challenger in the crowded cloud space. Through a combination of brand strategy and identity and web design and development, Sovren gained a modular design system that allows their team to scale the site and add content without introducing design debt.
A strategy-led approach to copywriting brought structure to their complex services, ensuring the federation platform messaging remained clear at every stage of the user journey.
With a future-proofed brand identity and scalable website in place, Sovren now has the foundations to accelerate market penetration and become a leading voice in the cloud federation conversation.
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