Sovren
The future of business is in the cloud
Sovren is a federated cloud services provider helping businesses take back control of their infrastructure without losing all the benefits of cloud-smart operations. For this fast-moving team with a unique proposition, a more impactful digital presence was essential to tell their story effectively and carve out space in a noisy market headed up by conglomerates.
Sovren needed a complete website redesign to move on from an existing one-pager and better reflect the depth of their capabilities. They’d sharpened their value proposition and were ready to raise their profile to speak more directly to prospective clients and trusted partners. At the heart of this brief was a clear brand repositioning, one that could speak to their challenger status and communicate complex services clearly while cutting through an often jargon-heavy space.
We tackled this as a cloud services web design brief with a full-scale B2B website design and build. Alongside the creation of new web content that gave more airtime to Sovren’s innovative solutions, we redefined their voice with a confident, approachable tone, bridging the gap between technical know-how and partner-first storytelling, and setting the foundation for consistent communication across every channel. Visually, we needed to refresh their identity with a look and feel rooted in best-practice branding for technology companies, using block colour and clean, minimalistic layouts to ensure a strong first impression and position Sovren as a trustworthy market player.
The rebrand and subsequent website rebuild gave Sovren the right digital foundations to grow from an under-the-radar disruptor to a more prominent brand challenger in the oversaturated cloud space. With a new modular design system in place, their team can now scale the site with ease and add content without introducing design debt. Supporting this was a strategy-led approach to copywriting for complex services, which brought structure to their proposition and ensured the federation platform messaging came through clearly at every stage of the user journey. With a future-proofed brand identity in place, Sovren now has everything they need to accelerate market penetration and lead the cloud federation conversation from front and centre.
