Solarboss
A TikTok strategy that turned better leads into 73% more revenue
Published
The sustainable route to customer acquisition
Solarboss is on a mission to make renewable energy accessible for homes and businesses across Ireland. With Studio East, they sharpened their Google Ads strategy into a performance engine that kept returns strong. But as Google and Meta costs climbed and competition intensified, scaling through the same channels stopped making commercial sense. With the foundations in place, the next step wasn’t to replace what worked. It was to add a second acquisition lever alongside it. TikTok offered lower costs, less competition, and an untapped audience in a crowded category. Partnering with Studio East once again, Solarboss seized this opportunity and turned it into revenue.
The challenge
Google and Meta were getting harder to scale profitably. Rising demand for renewable energy brought a surge of competition, pushing up CPMs, CPCs and customer acquisition costs to a point where scaling stopped making commercial sense. For Solarboss, budgets were being stretched further for smaller returns, and the leads coming through were not always converting. Enquiry volume looked healthy on paper, but too many leads were low intent. That meant more time spent qualifying prospects in sales conversations, more wasted follow-ups, and a pipeline that was harder to convert than it appeared. The task was clear: find an acquisition channel with room to scale and prove it could deliver lower-cost, higher-quality demand in a high-consideration market.
The solution
Google and Meta were getting harder to scale profitably. Rising demand for renewable energy brought a surge of competition, pushing up CPMs, CPCs and customer acquisition costs to a point where scaling stopped making commercial sense. For Solarboss, budgets were being stretched further for smaller returns, and the leads coming through were not always converting. Enquiry volume looked healthy on paper, but too many leads were low intent. That meant more time spent qualifying prospects in sales conversations, more wasted follow-ups, and a pipeline that was harder to convert than it appeared. The task was clear: find an acquisition channel with room to scale and prove it could deliver lower-cost, higher-quality demand in a high-consideration market. The task was clear: find an acquisition channel with room to scale and prove it could deliver lower-cost, higher-quality demand in a high-consideration market.
The results
TikTok didn’t just add another channel. It delivered measurable growth. With a sharper acquisition strategy and a more qualified path to enquiry in place, Solarboss drove significant returns on a fraction of the spend typically associated with paid acquisition.
The results reflected that:
• +73% increase in monthly revenue
• 143.6x Marketing Efficiency Ratio (MER)
• €601.12 total ad spend
• +13.7% increase in Average Order Value (AOV)
• Return rate reduced from 10.2% to 6.0%
The numbers told a clear story. By reaching higher-intent prospects earlier, qualifying leads before they reached the sales team, and tying every decision to commercial outcomes, Solarboss turned an overlooked channel into one of their most efficient growth levers.
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