Caterboss
Making every click work harder
A recipe for revenue
Caterboss was built on real kitchen experience and a reputation for straightforward service, with a catalogue shaped around genuine customer needs. But rising costs and declining visibility began to obscure their strongest offers, leaving growth on the table at a critical moment. They came to Studio East to restore the reach their brand had earned and rebuild performance in a way that would carry them forward.
THE CHALLENGE
Efficiency had already begun to slip before any optimisation work took place. Caterboss was struggling to find the right balance between protecting low costs and maintaining healthy margins. Their 30,000+ product catalogue, usually a major strength, had started to dilute budget distribution and hide high-potential products from view. With Google Shopping CPCs rising by 120% year on year, staying competitive became increasingly difficult. With no option to increase spend, the fixed budget became a firm constraint in an already challenging environment. Driving measurable revenue growth without increasing spend meant working smarter within those limits. Our priority was to surface their strongest products, restore site efficiency and improve performance in a market where costs were rising fast.
THE SOLUTION
Our first step was to rebuild how Caterboss’s products were organised in Google Shopping. We introduced a performance-based bucketing system that grouped items by results, automatically moving stronger performers into higher-budget campaigns. To make sure high-potential products were not being missed, we added a zero-impression feeder, a small campaign designed to give overlooked items the visibility that Google had previously ignored. Strengthening efficiency also meant focusing on the products customers were most ready to buy. Prioritising these faster-moving items helped Caterboss secure more sales from the same spend, even as costs continued to rise. These changes worked together to stabilise CPC performance and improve conversion efficiency during a period of steep inflation. We then improved the information behind each product so Google had a clearer understanding of what the business offers. With stronger and more consistent data, products were matched more accurately with customers who were ready to purchase.
THE RESULTS
Caterboss’s new structure delivered results that were impossible to ignore. With the framework in place, CPC performance stabilised, contributing to stronger efficiency at a time when costs across the category continued to rise.
The impact of these strategic changes was clear:
Site revenue increased by 62% on a completely flat budget
Restructuring directly increased visibility, driving a 50% lift in Google Ads impressions
Conversion rate increased by 30.03% as a direct result of pivoting toward higher-intent products
ROI rose from 7:1 to 13:1 without any increase in advertising budget
The outcome allowed Caterboss to stay true to their customer-focused ethos, protect valuable margins and achieve significant growth without raising spend. This was, in every sense, a true recipe for success.
