Vedi
Brand and product UX for an AI-powered intelligence platform.
Written by
Lucy Grogan
|
Updated
Due diligence, done differently
Vedi set out to change how professionals access Irish business intelligence, replacing slow, fragmented research with a single AI-powered platform built on the compliance expertise of its parent company, Chern & Co. But in a mature market dominated by established providers, innovation alone wasn't enough. The product needed a distinctive brand and enterprise-grade user experience that reflected the sophistication behind the platform. Vedi partnered with Studio East to build its brand and digital product experience from the ground up and launch with a presence that matched its ambition.
THE CHALLENGE
Vedi needed to feel as advanced as the technology behind it, while remaining clear and intuitive for the professionals relying on it. Built for compliance teams, legal professionals and due diligence specialists, the UX had to make complex company data intuitive to navigate, interpret and act upon. But launching into a market dominated by established providers brought an additional layer of complexity. Trust had to be earned from the very first interaction. The brand, website and platform experience all needed to communicate authority and professionalism, while introducing a new AI-enabled approach to company intelligence. Studio East's role was to create a brand and enterprise UX that balanced innovation, usability and credibility, positioning Vedi as a serious contender in a competitive market from day one.
THE SOLUTION
We began by defining Vedi’s brand identity, messaging hierarchy and tone of voice, creating a clear framework for communicating complex company intelligence to legal, financial and compliance professionals. From there, we developed a visual identity designed to reflect the platform’s role as a trusted source of business intelligence. The visual identity was designed to communicate authority and precision while giving Vedi a distinctive presence in a crowded market. Across the platform, we created a scalable UI kit and reusable component library, providing a consistent design system that could support faster development and future product evolution. With the foundations in place, we translated that thinking into the website design experience. Each page was structured to explain the platform’s capabilities, highlight its value to different audiences and support trial and subscription journeys. The same principles carried through into the platform itself. Company profiles, data tables, reports and subscription flows were designed around clear information architecture and intuitive interaction patterns, reducing the effort required to find, interpret and act on critical business data.
THE RESULTS
Vedi launched with a clear position in a crowded market and a digital experience built around the needs of its audience.
The brand brought consistency to every touchpoint, helping transform a complex proposition into something easier to understand, navigate and trust. Through thoughtful web design and development, users were met with a cohesive experience that reflected the quality of the product behind it, from first visit to platform interaction.
Most importantly, Vedi entered the market with more than a platform. It launched with the credibility, clarity and confidence needed to support adoption today and growth in the years ahead.
Ready to build the brand and digital experience your platform deserves? Let's turn ambition into impact. Let’s talk today.
